Fumanisa iPuerto Rico, umbutho wokuThengisa iNdawo yokuFikela ePuerto Rico (i-DMO), ibhengeze namhlanje ukuba indawo yokufunwa kwe-2019 Q1 iyahambelana namanqanaba e-2017 Q1 kwiinyanga nje ezilishumi elinesine emva kwenkanyamba uMaria, ebonisa isantya esingaqhelekanga sokubuyela kwindawo ekuyiwa kuyo. Imfuno iyonke yerente ezimeleyo inyuke ngama-72 eepesenti ukusuka kumanqanaba e-2017 Q1, egxininisa ukukhula okukhulu kubakhenkethi1. Uqikelelo lwalo lonke unyaka lubonakala luthembisa njengoko intsalela yowama-2019 ibhukisha iipesenti ezingama-24.1 ngaphezulu kunamazinga ama-2018. Oku kulindeleke ukuba kuqhubeke nokunyuka njengoko umndilili wokubhukisha ukuya kufika kwiwindows umalunga neenyanga ezi-2.
“IPuerto Rico ikhangeleka njengembali ebuyayo, kwaye ndiyazingca ngokubona ezokhenketho kwesi siqithi zidlala indima ephambili,” utshilo uRoger Dow, umongameli kunye ne-CEO ye-US Travel Association. "Fumanisa iPuerto Rico ibonakalise ukuba ingalo yentengiso yendawo yokufikela yeyona nto ibalulekileyo ekuguqukeni ngempumelelo."
I-eTN Chatroom: Xoxa nabafundi abavela kwihlabathi liphela:
“Sifunde lukhulu koogxa bethu bezokhenketho kwezinye iindawo esijamelene nobunzima, kwaye oko kuncede ekugxiliseni iinzame zethu. Siqokelele ulwazi kunye neenkcukacha zembali ezinxulumene nembono, kwaye sajonga ngocoselelo indlela amajelo eendaba ayiphatha ngayo ingxelo yokufumana kwakhona. Sizicwangcisile izicwangciso zethu zokuqinisekisa iziphumo eziqinisekileyo, utshilo u-Brad Dean, u-CEO we-Discover Puerto Rico
Ukusukela oko yaqalwa ngoJulayi 2018, ukufumanisa ePuerto Rico kuqalise iphulo lokuqinisa ukulingana kwegama lasePuerto Rico kunye nokukhawulezisa uqoqosho lwazo lwendwendwe, kuxhobisa iSiqithi ukuba sisebenzise ngokupheleleyo imveliso yaso yokhenketho kwaye siphumelele njengendawo ehamba phambili eCaribbean. Fumanisa iPuerto Rico ibeke usukelo lwexesha elifutshane ukuqhuba isantya sokurekhoda kwaye ufikelele kumanqanaba angaphambi kukaMaria sisikhumbuzo seminyaka emibini yenkanyamba. Ngokusekwe kwiziphumo ze-2019 Q1, Fumanisa iPuerto Rico iyiphumezile le njongo kwakamsinya kunokuba bekulindelwe, ukuzibonakalisa njengenye yeempumelelo zokuqala kwesi siqithi kubucala.
"I-DMO yasekwa ukubeka indawo ekuya kuyo kunye noqoqosho kuqala, ngokuqinisekisa ukuhambelana kunye nezicwangciso zokuthengisa ezisemgangathweni zokunyusa ishishini kunye nokutyelela ukuzonwabisa," kusho uDean. “Eli lixesha elichulumancisayo kuqoqosho lweendwendwe zasePuerto Rico, kwaye kuyavuyisa ukubona impumelelo kwangethuba. Nangona kunjalo, eli linyathelo nje lokuqala - eyona njongo yethu kukubeka amandla okuguqula ukuhamba ukuya kusebenza ePuerto Rico ngokuphinda kabini ubungakanani boqoqosho lwabatyeleli, kuxhamle abahlali besiQithi kunye namashishini, "wongeze watsho.
Icandelo lezokhenketho lasePuerto Rico lenze inkqubela phambili enkulu ngexesha lokurekhoda. Amanyathelo awongezelelweyo abandakanya:
• I-2019 ye-Q1 ekhokelayo kunye nokubhukisha kwiiNtlanganiso, iiNkuthazo, iiNkomfa kunye neMisitho (i-MICE) indawo igqithile kwiminyaka emithathu edlulileyo kunye neminyaka emi-3. Abacwangcisi beentlanganiso bafumana iPuerto Rico ukhetho oluphezulu kunikwa lula ukwenza ishishini njengendawo yase-US kunye nokukhangela indawo ekuyiwa kuyo eCaribbean.
• Ukufikelela komoya kuye kwanda kuzo zonke izikhululo zeenqwelo-moya. Isikhululo senqwelomoya saseSan Juan (SJU) sabona ukonyuka kweepesenti ezingama-23.8 ngaphezulu konyaka-wokuhamba kwezithuthi zomoya kwikota yokuqala ye-2019 xa kuthelekiswa neenyanga ezintathu zokuqala zika-2018. iindlela ezintsha.
Icandelo lezorhwebo lasePuerto Rico liye laphula iirekhodi. NgoJanuwari 2019 amanani abonisa ukwanda ukusuka kwiminyaka edlulileyo yeepesenti ezingama-28.9 zabatyeleli kwizibuko kwaye kuye kwakho ukonyuka kweepesenti ezingama-56.6 kubahambi abahamba ngenqanawa xa kuthelekiswa noJanuwari 2018.
• Zimalunga ne-156 iihotele ezamkela ubhukisho. Ukuqeshiswa kwexesha elifutshane kunika abahambi ngaphezulu kwe-8,000 ongakhetha kuyo kwiSiqithi sonke nakwiziqithi zodade zaseVique naseCulebra.
Iiarhente ezinkulu zokuhamba kwi-Intanethi ezinje ngePriceline, Kayak kunye neQela le-Expedia zikwachaze esidlangalaleni ukwanda okukhawulezileyo kwemfuno yokuhlala kwesi siqithi. U-Priceline uxele ukuba ukubhukisha igumbi ebusuku kunyuke ngeepesenti ezingama-125 kwi-Q1. IKayak.com ihlalutye ukuPhuka kweNtlakohlaza kuyo yonke imimandla ye-50 kwaye yabona ukwanda kwepesenti ye-115 xa kuthelekiswa ne-2018. Indawo eshushu ethandwa kakhulu kwiindawo ezingama-30 kwezingama-50 yayiyiSan Juan. Iingxelo zedatha zakutshanje ze-Expedia zeemfuno ezonyuswe ngeepesenti ezingama-440 kunye neepesenti ezingama-40 ngokwahlukeneyo, kwi-Q4 2018 xa kuthelekiswa nexesha elinye ngo-2017.
NgoJulayi ka-2018, Fumanisa iPuerto Rico ngokukhawuleza iqalise inkqubo yokubeka uphawu ngokutsha ukuze kuqinisekiswe ifuthe kuqoqosho lweendwendwe. Njengokuba lo mbutho usondela kwisikhumbuzo sonyaka omnye senkanyamba uMaria, umkhankaso wawo we #CoverTheProgress ucele umngeni kumajelo eendaba ukuba agxile kwinkqubela phambili elungileyo yeshishini lokhenketho. Ukuhamba ngesibindi okungathathwanga ngaphambili yindawo ejongene nobunzima, eli phulo liguqule umbono wePuerto Rico, ibeka iSiqithi kwindawo yoqwalaselo yabahambi kunye nabacwangcisi beentlanganiso. Umbutho ukwenze ukuba kusebenze iGoogle Initiative yokuQala, ukuhlaziya ngokukhawuleza kunye nokuphucula iiasethi ezibonakalayo ezifumanekayo kubahambi abakwi-Intanethi.
Kwi-Q4 ye-2018, Fumanisa iPuerto Rico egxile ekufumaneni inkxaso yomntu wesithathu kusetyenziswa imithombo yeendaba kunye nabaphembeleli, ukusasaza igama leminikelo yasePuerto Rico. Ukufumana indawo yokuqala # 1 kuluhlu lweNew York Times "Iindawo ezingama-52 zokuya" kuluhlu, phakathi kwezinye iindumiso eziye zafunyanwa, kuncede isiqithi ukuba sibe yenye yezona ndawo zishushu kakhulu ukutyelela e2019. Ukuqalisa unyaka kunye noLin Manuel Miranda ebambe indawo yakhe “Hamilton” kunye noTonight Show obekade edlala isiqephu esikhethekileyo sikaJimmy Fallon ePuerto Rico, edityaniswe ngesityholo esinobundlobongela ukubeka iPuerto Rico njengeyona ndawo ifanelekileyo yeSpring Break, incedise ukuqhubela phambili.
Kwinyanga ephelileyo, Fumanisa iPuerto isungule isazisi esitsha sophawu, kubandakanya i-logo entsha, kunye newebhusayithi ehlaziyiweyo, enomxholo onamandla owenzelwe ukubandakanya iindwendwe kuzo zonke iifomathi zedijithali. Kwaye kwiveki ephelileyo, umbutho wethule iphulo elitsha kraca elibizwa ngokuba “Ngaba Sisadibene?” Eli phulo lazisa iPuerto Rico kwihlabathi liphela kwaye lifumana inkuthazo kwinkcubeko nakwindalo enikezela ngendalo- kubandakanya iingcango zayo ezibonakalayo, ukwamkela iindwendwe nokwamkela abantu bayo, kunye nendawo emi kuyo njengendawo yaseUnited States ebekwe ngokufanelekileyo emazantsi ezwekazi.
“Sinovuyo ukubona ifuthe leenzame ze-DMO kuluntu lwasekuhlaleni. IPuerto Rico inethuba elimangalisayo lokuphakamisa ubume bayo, kwihlabathi jikelele, kwaye sisiqalo nje esi, ”utshilo uLeah Chandler, iCMO yeDisco Puerto Rico.
Through research, innovation, collaboration and best-in-class marketing practices, Discover Puerto Rico continues to work with industry stakeholders and destination leaders to promote Puerto Rico as a premier global destination. The Island was recently selected as the host destination for the upcoming World Travel and Tourism Council (WTTC) 2020 Global Summit – further evidence that Puerto Rico’s tourism industry is thriving.
