IBrand USA, umbutho wokuthengisa indawo ekusingwa kuyo eUnited States, ibhengeze ukuqeshwa kwamalungu amabini ebhodi amatsha kunye nokuqeshwa kwakhona kwamalungu amabini asele ekhona.
Abaqeshwa bebhodi abatsha bazibandakanya neqela leenkokeli zeshishini lezokhenketho nganye inobuchule obuchongiweyo kumacandelo athile oshishino lokhenketho kuquka: indawo zokulala ehotele; iindawo zokutyela; amashishini amancinci okanye athengisa okanye kwimibutho emele elo candelo; ukuhanjiswa kohambo; imitsalane okanye ulonwabo; i-ofisi yezokhenketho ekwinqanaba likarhulumente; Indibano ekumgangatho wesixeko kunye neofisi yeendwendwe; umoya womkhweli; uthutho lomhlaba okanye elwandle; kunye nomthetho nomgaqo-nkqubo wokufudukela kwelinye ilizwe.
Amalungu asanda kuqeshwa naphinda anyulwa abandakanya:
• Alice Norsworthy, chief marketing officer, Universal Orlando Resort and executive vice president, international brand management, Universal Parks & Resorts (new appointment, representing the attractions or recreations sector).
• Thomas O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University (new appointment, representing the passenger air sector).
• Andrew Greenfield, partner, Fragomen, Del Rey, Bernsen and Loewy, LLP (re-appointment, representing the immigration law and policy sector).
• Barbara Richardson, chief of staff, Washington Metropolitan Area Transit Authority (re-appointment, representing the land or sea transportation sector).
Unyulo lwenziwe nguNobhala wezoRhwebo wase-U.S. ngokubonisana noNobhala welizwe kunye noNobhala woKhuseleko lweLizwe njengoko kubonelelwe kuMthetho wokuKhuthaza ukuHamba, uPhuculo kunye noModernization ka-2014. Ingqesho nganye iqale ukusebenza ngo-Dec. 1, 2016, ukwenzela ixesha leminyaka emithathu.
“We are very fortunate to have talented newly appointed board members like Alice Norsworthy and Tom O’Toole joining us as we continue to see Brand USA grow into the premier destination marketing organization in the world and stimulate greater international tourism resulting in both jobs and export dollars for America,” said Tom Klein, president and CEO of Sabre Corporation and Brand USA board chair. “We are also pleased to have Barbara Richardson and Andrew Greenfield continue their capable service for another term. Finally, we thank Randy Garfield and Mark Schwab for their many years of service on the board of Brand USA. Their contributions to Brand USA since its founding have been significant and were critical to Brand USA’s long-term success.”
“Sijonge phambili ekusebenzeni noAlice noTom njengawona malungu amatsha ebhodi yabalawuli beBrand USA. Bobabini baziinkokheli zeshishini kwaye bavela kwimibutho emibini esebenzisana nayo kwaye iqhubeka ibalulekile kwimpumelelo yethu, "utshilo uChristopher L. Thompson, umongameli kunye ne-CEO ye-Brand USA. “Nganye izisa ebhodini inqanaba elikhethekileyo lokuqonda njengoko singena kwisigaba esilandelayo sophuhliso lwethu ekukhuthazeni uqoqosho lwesizwe ngokuqhuba ukhenketho lwamazwe ngamazwe ukuya e-USA. Iimbono zabo zidityaniswe namava aqhubekayo ka-Andrew noBarbara ziya kuba luncedo kwibhodi. ”
UThompson naye wavuma igalelo lamalungu ebhodi ephumayo uMark Schwab, i-CEO ye-Star Alliance Services GmbH; kunye noRandy Garfield, umhlala-phantsi / owayesakuba ngusekela-mongameli wesigqeba, ukuthengiswa kwehlabathi kunye nemisebenzi yokuhamba, iDisney Destinations, kunye nomongameli weWalt Disney Travel Company. “URandy noMark babonelele ngobunkokeli obuxabisekileyo kunye nesikhokelo kwiBrand USA ukusukela kwimihla yethu yokuqala njengombutho wokuthengisa eUnited States,” utshilo uThompson. “Sinombulelo ongazenzisiyo ngokuzibophelela kunye negalelo labo ukusuka kwiminyaka yethu yokukhula ukuza kuthi ga namhlanje, nto leyo eshiye uphawu oluhle oluhlala luhleli kumbutho. Njengamalungu ebhodi abasekayo, ngamnye wabo wanceda ukwakha iBrand USA ibe yile nto iyiyo namhlanje, kwaye ndiqinisekile ukuba isiseko abasincedileyo ukusiseka siyakusinceda kuhlumo lwethu lwexesha elizayo. ”
Amalungu ebhodi asanda kuqeshwa aze aphinde aqeshwa aya kujoyina amalungu ebhodi akhoyo ngoku kwintlanganiso elandelayo yebhodi yabalawuli ngo-Dec. 9, 2016, ukususela ngo-11:00 AM EST ukuya kwi-12:15 PM EST.
Nyaka ngamnye, iBrand USA ithumela inani lamaqonga okuthengisa kunye neenkqubo zokwandisa uhambo lwabatyeleli oluya eUnited States kunye nokuqhuba iidola zokhenketho kuluntu kuwo onke amazwe angama-50, iSithili saseColumbia, kunye nemimandla emihlanu, kunye nokukhuthaza. ukhenketho ukuya, ukuphumela, nangaphaya kwamasango. Ukufezekisa oku, iBrand USA isebenzisa indibanisela yokuthengisa uphawu, ubudlelwane boluntu, ukufikelela kurhwebo lokuhamba, kunye neenkqubo zentengiso yentsebenziswano ezibonelela ngamathuba kumaqabane azo zonke iintlobo kunye nobukhulu ukuba bathathe inxaxheba.
Ngokophononongo olukhutshwe yi-Oxford Economics, kule minyaka mithathu idlulileyo, iinzame zokuthengisa zeBrand USA ziye zavelisa ngaphezu kwe-3 yezigidi zeendwendwe zamazwe ngamazwe eziye zaya eUnited States, zixhamla uqoqosho lwase-US malunga ne-21 yeebhiliyoni zeedola kwimpembelelo yezoqoqosho iyonke, eye yaxhasa, ngokomyinge, 50,000 imisebenzi eyongezelelweyo ngonyaka.
Njengeyona ndawo iphambili yeenkonzo ezithunyelwa e-United States, ukhenketho oluya e-United States ngoku luxhasa imisebenzi ye-1.8 yesigidi saseMelika (ngokuthe ngqo nangokungathanga ngqo) kwaye luxhamla phantse kuwo onke amacandelo oqoqosho lwase-U.S.
