IBrand USA, umbutho wokuthengisa indawo ekusingwa kuyo eUnited States, ibhengeze ukuqeshwa kwamalungu amabini ebhodi amatsha kunye nokuqeshwa kwakhona kwamalungu amabini asele ekhona.
Abaqeshwa bebhodi abatsha bazibandakanya neqela leenkokeli zeshishini lezokhenketho nganye inobuchule obuchongiweyo kumacandelo athile oshishino lokhenketho kuquka: indawo zokulala ehotele; iindawo zokutyela; amashishini amancinci okanye athengisa okanye kwimibutho emele elo candelo; ukuhanjiswa kohambo; imitsalane okanye ulonwabo; i-ofisi yezokhenketho ekwinqanaba likarhulumente; Indibano ekumgangatho wesixeko kunye neofisi yeendwendwe; umoya womkhweli; uthutho lomhlaba okanye elwandle; kunye nomthetho nomgaqo-nkqubo wokufudukela kwelinye ilizwe.
Amalungu asanda kuqeshwa naphinda anyulwa abandakanya:
• U-Alice Norsworthy, igosa eliyintloko lentengiso, i-Universal Orlando Resort kunye nosekela mongameli wesigqeba, ulawulo lwegama lamazwe ngamazwe, iiPaka zeHlabathi neeNdawo ekuchithelwa kuzo iiholide (ingqesho entsha, emele iindawo ezinomtsalane okanye ezolonwabo).
• UThomas O'Toole, ugxa omkhulu kunye nonjingalwazi wezonyango kwintengiso kwiSikolo seKellogg soLawulo lweYunivesithi yaseNorthwestern (ingqesho entsha, emele icandelo lomoya wabakhweli).
• U-Andrew Greenfield, ihlakani, uFragomen, uDel Rey, uBernsen noLoewy, iLLP (uqeshiwe kwakhona, emele icandelo lomthetho nemigaqo-nkqubo yokufudukela kwelinye ilizwe).
• UBarbara Richardson, intloko yabasebenzi, iWashington Metropolitan Area Transit Authority (ukuqeshwa kwakhona, omele icandelo lezothutho lomhlaba okanye elwandle).
Unyulo lwenziwe nguNobhala wezoRhwebo wase-U.S. ngokubonisana noNobhala welizwe kunye noNobhala woKhuseleko lweLizwe njengoko kubonelelwe kuMthetho wokuKhuthaza ukuHamba, uPhuculo kunye noModernization ka-2014. Ingqesho nganye iqale ukusebenza ngo-Dec. 1, 2016, ukwenzela ixesha leminyaka emithathu.
“Sinethamsanqa lokuba namalungu ebhodi asandul’ ukuqeshwa anetalente anjengo-Alice Norsworthy kunye noTom O'Toole basijoyine njengoko siqhubeka nokubona iBrand USA ikhula ibe ngumbutho ophambili wentengiso kwihlabathi kwaye ivuselela ukhenketho olukhulu lwamazwe ngamazwe olukhokelela kuyo yomibini imisebenzi kunye nokuthumela ngaphandle. iidola zaseMelika, utshilo uTom Klein, umongameli kunye ne-CEO yeSaber Corporation kunye nosihlalo webhodi yeBrand USA. “Sikwayavuya ukuba noBarbara Richardson noAndrew Greenfield baqhubeke nenkonzo yabo enye ikota. Ekugqibeleni, sibulela uRandy Garfield kunye noMark Schwab kwiminyaka yabo emininzi yenkonzo kwibhodi yeBrand USA. Amagalelo abo kwiBrand USA okoko yasekwayo ibibalulekile kwaye ibibalulekile kwimpumelelo yexesha elide yeBrand USA.
“Sijonge phambili ekusebenzeni noAlice noTom njengawona malungu amatsha ebhodi yabalawuli beBrand USA. Bobabini baziinkokheli zeshishini kwaye bavela kwimibutho emibini esebenzisana nayo kwaye iqhubeka ibalulekile kwimpumelelo yethu, "utshilo uChristopher L. Thompson, umongameli kunye ne-CEO ye-Brand USA. “Nganye izisa ebhodini inqanaba elikhethekileyo lokuqonda njengoko singena kwisigaba esilandelayo sophuhliso lwethu ekukhuthazeni uqoqosho lwesizwe ngokuqhuba ukhenketho lwamazwe ngamazwe ukuya e-USA. Iimbono zabo zidityaniswe namava aqhubekayo ka-Andrew noBarbara ziya kuba luncedo kwibhodi. ”
UThompson naye wavuma igalelo lamalungu ebhodi ephumayo uMark Schwab, i-CEO ye-Star Alliance Services GmbH; kunye noRandy Garfield, umhlala-phantsi / owayesakuba ngusekela-mongameli wesigqeba, ukuthengiswa kwehlabathi kunye nemisebenzi yokuhamba, iDisney Destinations, kunye nomongameli weWalt Disney Travel Company. “URandy noMark babonelele ngobunkokeli obuxabisekileyo kunye nesikhokelo kwiBrand USA ukusukela kwimihla yethu yokuqala njengombutho wokuthengisa eUnited States,” utshilo uThompson. “Sinombulelo ongazenzisiyo ngokuzibophelela kunye negalelo labo ukusuka kwiminyaka yethu yokukhula ukuza kuthi ga namhlanje, nto leyo eshiye uphawu oluhle oluhlala luhleli kumbutho. Njengamalungu ebhodi abasekayo, ngamnye wabo wanceda ukwakha iBrand USA ibe yile nto iyiyo namhlanje, kwaye ndiqinisekile ukuba isiseko abasincedileyo ukusiseka siyakusinceda kuhlumo lwethu lwexesha elizayo. ”
Amalungu ebhodi asanda kuqeshwa aze aphinde aqeshwa aya kujoyina amalungu ebhodi akhoyo ngoku kwintlanganiso elandelayo yebhodi yabalawuli ngo-Dec. 9, 2016, ukususela ngo-11:00 AM EST ukuya kwi-12:15 PM EST.
Nyaka ngamnye, iBrand USA ithumela inani lamaqonga okuthengisa kunye neenkqubo zokwandisa uhambo lwabatyeleli oluya eUnited States kunye nokuqhuba iidola zokhenketho kuluntu kuwo onke amazwe angama-50, iSithili saseColumbia, kunye nemimandla emihlanu, kunye nokukhuthaza. ukhenketho ukuya, ukuphumela, nangaphaya kwamasango. Ukufezekisa oku, iBrand USA isebenzisa indibanisela yokuthengisa uphawu, ubudlelwane boluntu, ukufikelela kurhwebo lokuhamba, kunye neenkqubo zentengiso yentsebenziswano ezibonelela ngamathuba kumaqabane azo zonke iintlobo kunye nobukhulu ukuba bathathe inxaxheba.
Ngokophononongo olukhutshwe yi-Oxford Economics, kule minyaka mithathu idlulileyo, iinzame zokuthengisa zeBrand USA ziye zavelisa ngaphezu kwe-3 yezigidi zeendwendwe zamazwe ngamazwe eziye zaya eUnited States, zixhamla uqoqosho lwase-US malunga ne-21 yeebhiliyoni zeedola kwimpembelelo yezoqoqosho iyonke, eye yaxhasa, ngokomyinge, 50,000 imisebenzi eyongezelelweyo ngonyaka.
Njengeyona ndawo iphambili yeenkonzo ezithunyelwa e-United States, ukhenketho oluya e-United States ngoku luxhasa imisebenzi ye-1.8 yesigidi saseMelika (ngokuthe ngqo nangokungathanga ngqo) kwaye luxhamla phantse kuwo onke amacandelo oqoqosho lwase-U.S.
