New head of sales for Lufthansa Hub Airlines and CCO at Frankfurt Hub named

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by UHarry Johnson

Cofa apha ukuze uthumele ibali lakho elifutshane leendaba ($25)

IQela leLufthansa liqeshe uHeike Birlenbach (50) njengoSekela Mongameli omtsha weSales Lufthansa Hub Airlines kunye neGosa eliyiNtloko lezoRhwebo (CCO) Hub Frankfurt. Uya kuphumelela uJens Bischof, oqeshwe kwisikhundla soMlawuli oLawulayo we-SunExpress ye-airline, esebenzayo nge-1 kaJanuwari 2017. I-SunExpress yintsebenziswano phakathi kweLufthansa kunye ne-Turkish Airlines.


Ukuqala nge-1 kaJanuwari 2017, uHeike Birlenbach uya kuthatha uxanduva lwehlabathi lonke lokuthengisa kwihlabathi lonke kuzo zonke iLufthansa Group's Hub airlines (Lufthansa, SWISS, Austrian Airlines) kunye nokubonelela ngenkxaso kwimisebenzi yokuthengisa ye-Eurowings kunye neBrussels Airlines. Ngokusebenzayo, uHeike Birlenbach uya kunika ingxelo ngokuthe ngqo kuHarry Hohmeister, iLungu leBhodi leDeutsche Lufthansa AG elijongene neenqwelomoya zenethiwekhi. Uyakwalathisa kwaye abe noxanduva kuyo yonke imicimbi yorhwebo yenqwelo moya yaseLufthansa kwisikhululo seenqwelomoya saseFrankfurt njengeCCO Hub Frankfurt. Kwesi sikhundla, uya kunika ingxelo kuKlaus Froese, iCEO yeLufthansa German Airlines Hub Frankfurt.

UHarry Hohmeister uthe: “UHeike Birlenbach yingcaphephe yokuthengisa eqinisekisiweyo eye yanyusa ngempumelelo umthamo wethu wokuthengisa kwiimarike ezahlukeneyo zaseYurophu. Ukuqhubela phambili, uya kuba noxanduva lophuhliso olongezelelweyo kunye nokuqukunjelwa kokudityaniswa kwentengiso yeendiza ezahlukeneyo ze-Hub. UHeike Birlenbach uza kwenza ukuba umhlaba usasazeke ngendlela yanamhlanje ngentsebenziswano namaqabane ethu athengisayo. ”

NjengeNtloko yokuThengisa kwi-Hub Airlines yeQela leLufthansa, uHeike Birlenbach uya kuqondisa yonke imilinganiselo yokuthengisa ye-B2B emhlabeni jikelele, umzekelo kunye nabathengi beenkampani, ii-arhente zokuhamba kunye nabaqhubi abahambahambayo. Uya kwandisa izisombululo zokudibanisa ngokuthe ngqo kumaqabane kwiinkqubo zokubhukisha ze-Hub Airlines kwaye aqhubeke nophuhliso lokuthengisa ngokuthe ngqo. Injongo eyongezelelweyo yeQela leLufthansa kukuseka umbutho wehlabathi jikelele, odityaniswe ngokupheleleyo, nowokuthengisa izinto ezahlukeneyo.

UHeike Birlenbach wazibandakanya neLufthansa ngo-1990 waza waqalisa ukusebenza kwisikhululo seenqwelo-moya saseFrankfurt. Ngelixa wayefunda ukhenketho kunye nezoqoqosho, uye waya kumbutho weentengiso ngo-1994 apho wayesebenza kulawulo lweakhawunti engundoqo yehlabathi. Ngo-1999, waqeshwa njengoMlawuli Jikelele weNtengiso kunye neNkxaso yeNtengiso eYurophu, esekelwe eLondon. Emva koko, ngo-2002 wayephethe intlangano ye-airline kumazwe aseBenelux, esekelwe e-Amsterdam.

UHeike Birlenbach wabuyela kundlunkulu weLufthansa eFrankfurt ngo-2006 njengeNtloko yoLawulo lweeMveliso kuthutho lwasekhaya naseYurophu. Ngo-2009, wonyulwa njengeNtloko yeLufthansa Italia, eseMilan. Ukuqala kwi-2011, uHeike Birlenbach wayeyiNtloko yoLawulo lweKhabhinethi eMunich, ejongene nabasebenzi be-cabin be-4,500 kunye noqeqesho lwabo, kunye nomgangatho wenkonzo. Kwisikhundla sakhe sangoku njengoSekela Mongameli we-Sales Europe kwiQela leLufthansa, unoxanduva loThengiso kunye neNtengiso yeenqwelo moya kwiQela leLufthansa kumazwe angama-42 ukusukela ngo-2014 - ngaphandle kweemarike zasekhaya eJamani, eOstriya naseSwitzerland.

UHeike Birlenbach uneMasters kwezoLawulo kwiYunivesithi yaseMcGill eMontreal, eCanada.

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