I-Brand USA, umbutho wentengiso e-United States, ngentsebenziswano ne-United Airlines, ibambe ukhenketho lwabo lokuqala lwase China (MegaFam).
I-MegaFam iquka abakhenkethi ababalaseleyo abangama-50 abaphuma kwiindawo ngeendawo zaseTshayina, kubandakanya iBeijing, iShanghai, iGuangzhou, iShenzhen, iChengdu, iXian, iHangzhou, iNanjing, iWenzhou, neChongqing.
“Besisebenza namaqabane ethu kangangexesha elithile ukubamba ukhenketho lokuqhelanisa abakhenkethi abaqeqeshiweyo abasuka e-China njengenxalenye yesicwangciso soNyaka woKhenketho wase-US-China,” utshilo uThomas Garzilli, igosa eliyintloko lentengiso kwi-Brand USA. "I-MegaFam ibonelele ngabasebenzi abaphambili kwishishini lokuhamba, ukusuka kwiindawo kulo lonke elaseTshayina, ithuba lokufumana amava e-United States ukuya, ukudlula, nangaphaya kwezixeko."
I-MegaFam yokuqala yase-Brand USA ibonelele abakhenkethi ngondwendwelo kwizixeko eziphawulekayo zase-US ezifana neSixeko saseNew York, i-Chicago, ne-Los Angeles, kunye namava kwiindawo zokusingwa zengingqi ezifikelelwa lula kwezo zixeko zinesango elifana ne-Stony Brook, NY; Mystic, Conn.; Estes Park, eColo.; Isixeko esikhawulezayo, i-SD kunye nezinye ezininzi. I-China MegaFam yafikelela kuvuthondaba ngomsitho wokugqibela owawusingathwe nguNdwendwelo lwaseCalifornia kwiBala Lemidlalo likaLevi eSanta Clara, eCalif.
Enkosi kwiibhodi zokhenketho zeqabane kunye nemibutho yentengiso yendawo efana ne-NYC & neNkampani, i-Ofisi ye-Connecticut yezoKhenketho, i-Discover Long Island, i-Ndwendwela i-Denver, i-Ndwendwela i-Houston, i-Hambo e-Texas, i-Destination DC, i-Ndwendwela i-Baltimore, i-Ndwendwela i-Philly, i-Fumana i-Lancaster, i-Khetha i-Chicago, i-Ofisi yase-Illinois UKhenketho, uHambo lwaseMazantsi eDakota, uFumana iLos Angeles, iNdibano yaseLas Vegas kunye neGunya leeNdwendwe, kunye noNdwendwelo lwaseCalifornia, abakhenkethi bafumene umboniso opheleleyo wento enokunikelwa yi-United States. “Ukusuka kubomi bezixeko zethu ezinkulu ukuya kwinkcubeko yezinto ezinomtsalane ezikhethekileyo kwiidolophu zethu ezincinci ukuya kubuninzi bezinto ezisilindeleyo ngaphandle nakwiipaki zelizwe, iindwendwe zihlala zikhuthazwa ngamava ahlukeneyo eUnited States,” utshilo uGarzilli. .
“Sichulumancile ukusebenzisana neBrand USA ukuqhubeka nomnyaka woKhenketho wase-US-China kule MegaFam ukukhuthaza iMelika kubakhenkethi baseTshayina,” utshilo uWalter Dias, umlawuli olawulayo we-United, i-Greater China kunye ne-Korea Sales.
Iinqwelomoya eziManyeneyo zisebenza ngeenqwelomoya ezininzi ezingapheliyo zase-US-China, nakwizixeko ezininzi e-China, kunayo nayiphi na enye inqwelo moya, kunye neenkonzo ezingaphaya kwePasifiki ezisuka e-China kunayo nayiphi na enye inqwelo moya yase-US eneendlela ezili-17 kunye neenqwelomoya ezingaphezu kwe-100 eziya eUnited States zisuka kwilizwekazi. ETshayina, eHong Kong naseTaiwan.
I-United yaqala inkonzo engamisiyo eya e-China ngo-1986 kwaye ngo-2016 yasungula inkonzo yokuqala engamisiyo ukusuka e-Xi'an ukuya e-United States kunye nenqwelomoya yokuqala yase-Hangzhou-San Francisco. Okwangoku, iUnited isebenzela iBeijing ngeenqwelomoya ezingamisiyo ukuya kwizikhululo zeenqwelomoya eChicago, eNew York/Newark, eSan Francisco naseWashington-Dulles. Inkonzo evela eShanghai ibandakanya iinqwelomoya ezingamisiyo ukusuka eChicago, eGuam, eLos Angeles, eNew York/eNewark naseSan Francisco. Inkonzo esuka eChengdu, Hangzhou naseXi'an ibandakanya iinqwelomoya ezingamisiyo ezisuka eSan Francisco. Inkonzo evela eHong Kong ibandakanya iinqwelomoya ezingapheliyo ezisuka eChicago, eGuam, eHo Chi Minh City, eNew York/eNewark, eSan Francisco naseSingapore.
NgoDisemba, i-United iya kwazisa iklasi entsha yeshishini lase-United Polaris kwiinqwelomoya ezihamba ixesha elide eziya kwilizwekazi, kubandakanya zonke iindlela zase-China zase-US, ezibandakanya indawo yokulala ye-Saks Fifth Avenue kunye nokutya okutsha kwinqwelomoya kunye namava okusela, ngokunjalo. njengezixhobo zoncedo.
“Inkqubo yeMegaFam yeBrand USA, eyokuqala kumzi mveliso wokhenketho wase-US, yenye yeendlela ezisebenzayo zokukhuthaza ukhenketho lwamazwe ngamazwe e-United States,” utshilo uGarzilli. “Yinkqubo ephumelele kakhulu eqhube ngokuphindaphindiweyo isuka eOstreliya, eJamani, eNew Zealand naseUnited Kingdom.” Ukusukela oko yaqala inkqubo ngo-2013, iBrand USA isingathe ngaphezulu kwe-700 yeearhente zokuhamba kumazwe ngamazwe kunye nabaqhubi bokhenketho. Uhambo lweMegaFam lubandakanya iindawo ekusingwa kuzo kuwo onke amazwe angama-50 ase-US nakwiSithili sase-Columbia.
UMongameli u-Obama kunye noMongameli waseTshayina u-Xi Jinping batyumbe i-US - uNyaka woKhenketho wase-China ngoSeptemba 2015 ngokuqaphela intsebenziswano ehlala isondele kunye nophuhliso oluzinzileyo lwe-US-China yokhenketho. Unyaka woKhenketho ugxile ekomelezeni okuxhamlwayo kokuhamba kunye namava okhenketho, ukuqonda kwenkcubeko, kunye noxabiso lobutyebi bendalo phakathi kwamashishini okhenketho kuwo omabini la mazwe naphakathi kwabakhenkethi base-US nabaseTshayina. NgoFebruwari, i-Brand USA yasebenza kunye ne-China National Tourism Administration kunye neSebe lezoRhwebo lase-US ukusungula uNyaka woKhenketho ngokubamba i-gala e-Beijing ebandakanya urhulumente ophezulu kunye nenkqubo yoshishino kunye nokupheka okuphumeleleyo kunye nokuzonwabisa okuvela e-United States. . Umnyhadala wawubanjelwe ngexesha lokuthengisa okokuqala kweBrand USA ukuya eTshayina, isixeko esizithathu, uhambo olwavumela imibutho engamahlakani engama-40 ukuba idibane kwaye ithengise iindawo zayo zokuya kwiiarhente ezibalaseleyo zohambo lwaseTshayina kunye nabaqhubi bokhenketho.
I-Brand USA ibe ngumbutho oququzelela ushishino lwezokhenketho lwase-US phantsi koNyaka woKhenketho, ityhala izibonelelo kunye nolwazi kwishishini lezokhenketho lase-US ukuba libandakanye kwaye lisebenzise iqonga loNyaka woKhenketho. Umzekelo, i-toolkit ye-intanethi esungulwe ekuqaleni kwalo nyaka iqulethe izibonelelo ezifana nobunzulu bomthengi kunye nobukrelekrele bemarike, i-logo ye-Tourism Year, ikhalenda enkulu, iividiyo ezivela kuMongameli u-Obama kunye noNobhala u-Pritzker, i-Brand USA amathuba okuthengisa ngokubambisana kunye nokunye. I-Brand USA ikwaphehlelele kutsha nje inkqubo yoqeqesho “yokulungela iTshayina” efumaneka kuwo onke amahlakani nokuba iBrand USA iboleka iinkomfa zokhenketho zengingqi eUnited States kulo nyaka uzayo.
I-Brand USA isebenza kakhulu e-China ngokuthengisa kwabathengi, ukufikelela kwintengiso yohambo oluqinileyo, kunye namaqonga okuthengisa ngokubambisana. Intengiso yabathengi ilungiselelwe ngokupheleleyo kwimakethi yaseTshayina kwaye ibonakalisa ubukho bedijithali kunye nentlalontle kuwo onke amajelo aseTshayina asakhulayo. Ukufikelela kurhwebo lokuhamba kunye neendaba zokuhamba kunye nokusebenzisana ne-ambassy yase-US kunye ne-consulates, i-Brand USA iseke iiofisi zokumela eBeijing, e-Chengdu, e-Guangzhou nase-Shanghai. Uninzi lweenkqubo zokuthengisa ezisebenzisanayo ezibonelelwa yiBrand USA kumaqabane ayo eTshayina zisebenzisa le mijelo yeendaba enomtsalane kunye norhwebo.
Ukuhamba ngeenqwelomoya ukusuka eTshayina ukuya eUnited States kunyukile njengoko imfuno yohambo yangaphakathi esuka eTshayina ukuya e-USA iqhubeleka nokunyuka. Ngokwezibalo zokuqala ezilandelwa yi-Ofisi yeSizwe yokuHamba noKhenketho (NTTO), i-United States yamkele phantse i-2.6 yezigidi zeendwendwe ezivela e-China ngo-2015 - ibe yindawo yesihlanu enkulu yemarike yamazwe ngamazwe malunga nokutyelela e-United States. Oku ibikukunyuka nge-18% kunowama-2014, unyaka oye wakhula nge-21% ngonyaka.
I-NTTO iphinde yanika ingxelo yokuba i-China yayiyeyona mithombo inkulu yenkcitho kukhenketho lwamazwe ngamazwe ngo-2015. Imali engaphezulu kwe-30 yeebhiliyoni zeedola esetyenziswe ngabatyeleli baseTshayina igqithise imali yeendwendwe ezisuka eCanada naseMexico. Ngokomyinge, amaTshayina achitha i-7,164 yeedola ngexesha lohambo ngalunye lwase-US - malunga ne-30% ephezulu kunezinye iindwendwe zamazwe ngamazwe.
I-China yeyona ndawo iphambili kwimakethi yamazwe ngamazwe malunga nohambo lwase-US kunye nokhenketho oluthumela ngaphandle - yongeza phantse i-74 yezigidi zeedola ngosuku kuqoqosho lwase-US. Lo mkhwa ubeka iChina njengenye yezona ntengiso ziphezulu ezinokukhula e-USA.
