Ngaphandle koqikelelo lwengeniso ye-35.6 yeebhiliyoni zeedola ngo-2016, iinkampani zeenqwelo moya kufuneka zitshintshele kwingeniso kunye nengeniso enokubakho evela kurhwebo oluphathwayo, ngokutsho kwenyanga yamva nje yoshishino olufutshane olusuka kwi-CellPoint Mobile, “uRhwebo lweMobile kunye neNtlawulo yeNtlawulo kulo lonke iCandelo leeNqwelomoya.”
Iinkampani zeenqwelomoya ezamkela izicwangciso zorhwebo eziphathwayo kunye nezisombululo zentlawulo zizuza ngokuseka ngokusisigxina, amakhonkco angaphakathi kwitshaneli ethe ngqo engasetyenziswanga ngoku kunye neentengiso ezincedisayo, ngokutsho kokufutshane, kwaye zidala isimo sengqondo senkampani esihambelana ngokusondeleyo neendlela zokuziphatha zabakhweli bazo.
Ingeniso yengeniso inkulu, kunye ne-eMarketer iqikelela ukuhamba kwedijithali kwihlabathi jikelele kwi-817 yezigidigidi ze-2020 ngo-90. Ngokophando oluvela kwi-SITA, ngaphezu kwe-XNUMX% yabahambi bafuna ukusebenzisa izixhobo eziphathwayo ukukhangela iinqwelomoya, ukufumana uhlaziyo lwenqwelomoya kunye nokufumana iipasi zokukhwela - yintoni i-SITA Ubiza "uhambo oludibeneyo." Abahambi bafuna uqhagamshelo oluthembekileyo olubanika ulawulo ngakumbi kumava abo okuhamba kunye nokwandisa ukhetho lwabo lokuthenga uhambo.
"Iinqwelomoya kufuneka zandise ukucinga kwazo ngaphaya kokuthengisa igumbi lomlenze, indawo yokugcina umgqomo ongaphezulu okanye ukudlula usuku kwindawo yokuphumla kwisikhululo seenqwelomoya," ngokutsho kweCellPoint Mobile. "Uhambo oluqhelekileyo lubandakanya iindawo ezininzi zokuchukumisa ngaphaya kwesikhululo seenqwelomoya okanye inqwelomoya, kutheni ke zingalandeli amathuba amaninzi eenqwelomoya ukuze zihlangabezane nemfuno yabakhweli yazo yorhwebo olungenamthungo, olukhuselekileyo, olusendleleni kwizixhobo zabo eziphathwayo?"
Ukoyisa imiqobo yoRhwebo lweMobile luPhando
Iinqwelomoya ezininzi ziyasilela ukusebenzisa izibonelelo zorhwebo ngeselfowuni ngenxa yezizathu ezibandakanya:
• Absence of e-commerce as a core element of corporate business, marketing and sales strategy
• Siloed operations and lack of ownership for mobile commerce and mobile payments across multiple touchpoints
• Failure to deploy secure and efficient payment technologies that build revenue while reducing the need for travelers to repeatedly expose confidential financial information
• Legacy technology limitations that make it difficult or expensive to build effective e-commerce and mobile payment technology on the back of aging or resource-constricted IT infrastructures
Iinkampani zeenqwelomoya kufuneka zithathele ingqalelo izinto ezilindelweyo zabahambi eziye zasekwa yimikhwa efana nokwabelana ngokukhwela kunye nokuthenga okusekelwe kwiwebhu. Ngelixa i-Airline Trends iphawula ukuba iimveliso ezintsha kunye neenkonzo kwishishini elinye ziphakamisa ibha kuwo onke amashishini, iCellPoint Mobile ibongoza iinkampani zeenqwelomoya ukuba zifanise iinzame zazo ze-e-commerce eziphathwayo kunye nezibanzi emva kweenkokeli eziphumeleleyo zorhwebo kunye noontanga benqwelomoya.
Isishwankathelo sivuma iinzame zangoku zenqwelomoya zokuxhasa ukuhamba, ngonxibelelwano olungcono kwinqwelomoya kunye newebhusayithi enegama kunye neeapps ezenza kube lula ukucwangcisa okanye ukutshintsha amalungiselelo okuhamba, khetha isihlalo kwaye ufumane amapasi okukhwela. Kodwa ngenxa yokhuphiswano oluphezulu kushishino lweenqwelomoya, abathwali bayabongozwa ukuba baphucule iqonga labo letekhnoloji, balole ubunini beshishini le-e-commerce kunye namava omthengi, kwaye bamkele ingqondo yokuthengisa esebenzayo ukuze babambe amandla apheleleyo engeniso yorhwebo kunye neentlawulo ezisingqongileyo. .
