Inkanuko yokuhamba kunye neenkxalabo ezinzulu zokhuseleko - Ukudibana kobuqu kunye nehlabathi ledijithali - ITB Berlin igxininisa ukuma kwayo njengoMboniso weHlabathi woRhwebo lokuHamba oluPhambili ® - Amanani okurekhoda kwiNgqungquthela ye-ITB Berlin kunye nokwanda kwabathengi bamazwe ngamazwe - Amalungiselelo asendleleni ye-ITB China in eShanghai
Njengendawo yentengiso yehlabathi kunye nomseki ohamba phambili kushishino lwezokhenketho lwehlabathi i-ITB Berlin yaphinda yagxininisa ngokuchukumisayo ukuma kwayo njengoMboniso woRhwebo lokuHamba oluKhokela kwiHlabathi ®. Amanani abatyeleli kurhwebo lwamazwe ngamazwe ande kakhulu kwaye kubathunywa abangama-28,000 (ukwanda kwe-7.7 ekhulwini) inxaxheba kwiNgqungquthela ye-ITB yaseBerlin ye-14 ifikelele irekhodi elitsha. Nangona kunjalo, kwi-109,000 amanani abatyeleli bezorhwebo bebonke behlile kulo nyaka uphelileyo ngenxa yoqhankqalazo kwizikhululo zeenqwelomoya zaseBerlin.
Ngoku ukuba umboniso weentsuku ezintlanu weemveliso zoshishino uye wafikelela esiphelweni isigqibo umntu anokusenza yile: iintlanganiso zobuso ngobuso phakathi kwamaqabane amashishini avela kwihlabathi lonke ziye zabaluleka kakhulu, ngakumbi ngexesha lokungaqiniseki kunye nemingeni ye-geopolitical. . Enye yeendlela eziye zabambelela kuyo yonke indawo kushishino lokuhamba kwabonakala kwiholo nganye kwezingama-26 zokubonisa: inguqu yedijithali ithathele kulo ishishini lokuthengisa ukhenketho ngesantya esimangalisayo. Uqikelelo olululo loqoqosho lwaseYurophu ngakumbi eJamani njengenye yezona marike zinkulu zokhenketho lwamazwe ngamazwe nazo zinike icandelo ukomelela. Ulindelo oluphezulu lweshishini lokuhamba ngo-2017 luncedwe kakhulu sisimo esivumayo esiqinisekileyo phakathi kwabathengi, ngelixa ukungabikho kwemisebenzi kuye kwatshona kumanani aphantsi ngokwembali. Isihloko esinye esasizixakekisa ngababonisi kunye neendwendwe kulo lonke ixesha yayikukuxhalabela ukhuseleko lwabathengi.
Dr. Christian Göke, CEO of Messe Berlin GmbH: “Even in these uncertain times people refuse to be put off from travelling. They are prepared to adapt to the new situation and bring their personal holiday needs into line with the changes taking place in society. They now carefully think their holiday plans over and afford a great deal of consideration to their personal safety.“
Ngokutsho kukaGqr. Christian Göke, kulo nyaka ababonisi kunye neendwendwe e-ITB Berlin baya kubuyela ekhaya nesigidimi esinamandla njengoko sicacile: “Ubuhlanga, ukhuseleko, ubuhlanga kunye nemiqobo phakathi kwezizwe azihambisani neshishini lokhenketho eliphumelelayo. . Ishishini lokuhamba lelinye lawona masebe makhulu kuqoqosho lwehlabathi kunye nomnye wabaqeshi ababalulekileyo. Ikhuthaza ukuqonda amazwe ngamazwe ngeendlela ezininzi kwaye inegalelo ekukhuleni koqoqosho lwexesha elide. Kumazwe amaninzi ukhenketho lubalulekile kubomi babantu yaye ekugqibeleni luqinisekisa ukuzinza kwezoqoqosho.”
Ukususela kwi-8 ukuya kwi-12 kaMatshi ka-2017, kwiintsuku ezintlanu zomboniso, iinkampani ezingaphezu kwe-10,000 ezibonisayo ezivela kumazwe angama-184 kunye nemimandla zibonise iimveliso kunye neenkonzo zazo kwii-1,092 ezimele iindwendwe. Ushishino lwezokhenketho lwehlabathi lubonise iimveliso zalo zamva nje kunye nentsingiselo kwindawo egubungela i-160,000 yeemitha zesikwere. Kushicilelo lwe-51 lwe-ITB Berlin inani labathengi kwisikhundla sokwenza izigqibo lalinomdla. Isibini kwisithathu sabatyeleli bezorhwebo bathi bagunyaziswe ngokuthe ngqo ukuthenga iimveliso zokuhamba. I-80 pesenti yamalungu eSangqa sabathengi bakwazi ukwenza izigqibo ezithe ngqo kwaye babene-euro engaphezu kwesiqingatha sesigidi abanaso. Ngaphezu kwesinye kwisithathu sabathengi ababekho bakwazi ukuchitha ngaphezu kwezigidi ezilishumi zeeyuro.
Ujoliso lwaluseBotswana njengeLizwe eliSemthethweni elinguMlingane we-ITB Berlin. Ngobusuku obungaphambi kwe-ITB eBerlin iBotswana yabamba itheko lokuvula elimangalisayo, lavuselela umdla weshishini lezokhenketho ngakumbi. Ngeeprojekthi zalo zokhenketho oluzinzileyo, isafas kunye nolondolozo lwezilwanyana zasendle, izityalo nezilwanyana ezinomtsalane kunye nelifa lenkcubeko elityebileyo, eli lizwe linomtsalane ekumzantsi-ntshona we-Afrika lizibeke kwindawo yentengiso njengenye yezona ndawo zinomtsalane kwiiholide kwilizwekazi lase-Afrika. Njengendawo eluhlaza kumbindi we-Europe Slovenia, i-Convention & Culture Partner yomboniso, ibonise iikhonsepthi zokhenketho ezizinzileyo kunye noluhlu olubanzi lomtsalane wenkcubeko kwi-ITB Berlin.
Inguqu yedijithali kulo lonke ishishini iyaqhubeka nokuya phambili. Ngenxa yemfuno ephezulu i-eTravel World ibonise iholo eyongezelelweyo. Ukongeza kwiHolo ye-6.1 iindwendwe zafumana abantu abaninzi abatsha kwiHolo 7.1c. ILizwe le-eTravel litsale umdla wababonisi bamanye amazwe ngakumbi kwaye ngakumbi abaqalisi abavela kwihlabathi liphela. Ubukho obandayo bababoneleli benkqubo yentlawulo bukwabethelele ukubaluleka okukhulayo kobuchwepheshe bohambo. Ukumela imarike entsha ekhula ngokukhawuleza, uKhenketho lwezoNyango lubhiyozele ukuqala kwalo. Phakathi kwezinye iintlanga ezibonisayo, iTurkey, i-Dubai, i-United Arab Emirates, i-Poland kunye ne-Belarus inikezele ngomboniso ogxininisiweyo wolwazi kunye neemveliso zamva nje zokhenketho lwezonyango kwi-Medical Pavilion.
Iquka iiseshini ezingama-200 kunye nezithethi ezingama-400 kwisithuba seentsuku ezine, iNgqungquthela ye-ITB yaseBerlin yagxininisa indima yayo njengowona msitho uphambili kwihlabathi lolo hlobo. Imixholo yamva nje ukusuka kwiintlekele zelizwe kunye neentlekele ukuya kubukrelekrele bokwenziwa zibonakalise ukuba ngumtsalane onomdla kubakhenkethi. Iindwendwe ze-28,000 (i-2016: i-26,000) yaya kwi-14th ye-XNUMX yeNgqungquthela ye-ITB yaseBerlin eyenzeka kwiiholo ezisibhozo kwiMiboniso yaseBerlin.
Owona mboniso mkhulu ehlabathini weshishini lezokhenketho wawubhukishelwe iinyanga ngaphambili kwaye waxhamla kubume beholo entsha. UDavid Ruetz, iNtloko ye-ITB Berlin: “Ukuhlengahlengiswa kweeholo kwamkelwe kakuhle kakhulu ngababonisi neendwendwe. Xa kuthelekiswa nonyaka ophelileyo sikwazile ukunika amaqabane ethu malunga nama-2,000 eemitha ezizikwemitha ngaphezulu zesithuba somgangatho.” Ngenxa yokwanda okumandla okutsha nje kwemfuno evela kumazwe ama-Arabhu uhlengahlengiso lwenani leeholo zokubonisa.
Ngokwamanani okuqala, ngempelaveki malunga nama-60,000 abathathi-nxaxheba beza kufumanisa malunga neendlela zamva nje kwimihlaba yomboniso. Njengakwiminyaka edlulileyo, kwakunokwenzeka ukubhukisha ukhenketho ngqo kwi-ITB Berlin.
Nangona i-ITB Berlin 2017 yayisendleleni, amalungiselelo ayeqokelelana kwisiganeko esilandelayo sothungelwano lweshishini lokuhamba lamazwe ngamazwe: I-ITB yaseChina, eza kusungulwa e-Shanghai, iya kwakha kwaye yomeleze indawo ye-ITB yemarike e-Asia. Ukususela kwi-10 ukuya kwi-12 ngoMeyi ezinye zeenkampani ezihamba phambili zokuhamba zaseChina ziya kumelwa kwi-Shanghai World Exhibition Exhibition kunye neZiko leNkomfa apho indawo yokubonisa sele ibhukisiwe. Isahluko esitsha kunye nesiphumeleleyo sele sibhaliwe nguMesse Berlin kwenye indawo yaseAsia. Yasungulwa kwiminyaka elishumi edlulileyo, i-ITB Asia, eyenzeka minyaka le eSingapore, izimise njengomcimbi ohamba phambili weB2B kwimarike yokuhamba yaseAsia. Ngababonisi abangaphantsi kwama-800 abasuka kumazwe angaphezu kwama-70 namalunga nama-9,650 abathathi-nxaxheba abavela kumazwe ali-110, lo mboniso worhwebo kunye nenkomfa yalatha indlela eya phambili kushishino lokhenketho lwase-Asia.
UTshekedi Khama, umphathiswa wezokhenketho waseBotswana, iLizwe eliSemthethweni elinguMlingane we-ITB Berlin 2017:
“Kuthi njengeBotswana siwongekile ngokukwazi ukusebenzisana ne-ITB Berlin. Ayikholeleki indlela obu budlelwane phakathi kweBotswana ne-ITB Berlin baqala ngayo. Side kangakanani na kule ndawo sikuyo ngoku, kwaye ngokucacileyo isityhilelo esafunyanwa yiBotswana. Ngokucacileyo size apha ngenjongo zonke zokufumana okuninzi kulo ngenxa yelizwe lethu kunye nokwabelana namanye amazwe kunye nokuthatha inxaxheba kunye ne-ITB Berlin. Yayilithuba elihle kakhulu kwaye i-ITB Berlin yayingaphezu kwento endandinokuyicinga. Ndicinga ukuba oko kwabonakaliswa yinkcazo-ntetho yangoLwesibini ebusuku kunye nendlela eliqhube ngayo iqela lethu, bazive befumene ukufudumala kweJamani, iBerlin ngakumbi i-ITB Berlin. Yayikumsebenzi ochukumisayo oko, usenze saba neqhayiya kwaye sikuvuyele kakhulu ukusebenzisana ne-ITB Berlin. Singaqhubeka sithi sonwabe kwaye siwongekile ukuba sibe ngamaqabane e-ITB Berlin kunyaka ka-2017. Esi sisiqalo nje.”
UGqirha Michael Frenzel, uMongameli we-Federal Association yoShishino lwezoKhenketho lwaseJamani (BTW):
“Kulo nyaka i-ITB Berlin iphinde yaba liqonga eliphambili leshishini lezokhenketho lokwenza ushishino, ukufumana inkuthazo kunye nokwabelana ngolwazi, kunye neengxoxo ezisondeleyo nokwazana nangakumbi. Ihlabathi ladibana eBerlin, kwaye apha e-ITB Berlin kwakungekho mida okanye iindonga. Kwakukho ukuxubana kwendalo kwezizwe nenkcubeko ezahlukeneyo, kwaye lo ngumyalezo kanye ekufuneka siye nawo ekhaya kwaye siwugqithisele kwihlabathi. Iindonga kufuneka zidilizwe hayi ezintsha, ezingqondweni zabantu nasemhlabeni. Ukuhamba kunye nokhenketho kukhuthaza ukuqonda kwamanye amazwe, kwaye ukuze benze njalo abathengi bethu kufuneka baqhubeke bekwazi ukuhamba ngokukhululekileyo. Ngokwemvelo oorhulumente bamele babakhusele abemi babo. Noko ke, unqabiseko olupheleleyo alukho, kungoko ubani kufuneka azame ukudala nokugcina ulungelelwano phakathi konqabiseko nenkululeko.”
UNorbert Fiebig, uMongameli we-German Travel Association (i-DRV):
“Amathemba ka-2017 mahle kakhulu. Umnqweno wokuhamba phakathi kwamaJamani awukapheli. Abantu abaninzi sele begqibe ngendawo yokuya kwaye babhukishe iiholide zabo zasehlotyeni. Abanye baxakekile belungiselela iiholide zabo ngelona xesha lilungileyo lonyaka. I-ITB Berlin ayisiyondawo yokuthengisa eyaziwayo kuphela yeendawo zokuhamba. Ikwasisalathisi seendlela zokubhukisha kwixesha elizayo lohambo. Kulo nyaka i-ITB Berlin ibonakalise inkanuko yelizwe laseJamani lokuhamba kunye nesimo sengqondo esihle phakathi kwabathengi. NjengoMbutho wokuHamba waseJamani ingqalelo yethu kwi-ITB Berlin yayigxile kakhulu kwidijithali, umkhwa we-mega, kuba lo ngomnye wemingeni emikhulu yexesha lethu. Kufuneka sifumane iindlela ezintsha zokusebenzisa impembelelo enkulu kwicala elithathwa yile ndlela”.
Inqanaba eliphezulu lokuqwalaselwa kweendaba kunye nomdla wezopolitiko
Ngaphezulu kwe-5,000 yeentatheli ezivunyiweyo ezivela kumazwe angama-76 kunye neeblogi ezijikeleze i-450 ezivela kumazwe angama-34 anike ingxelo nge-ITB Berlin. Abezopolitiko noonozakuzaku baseJamani nakwamanye amazwe bebekho kulo mboniso. Ukongeza kubathunywa abali-110, abaphathiswa abangama-72, oonobhala bakarhulumente abali-11 kunye noonozakuzaku abangama-45 abavela kwihlabathi liphela bandwendwele i-ITB Berlin.
I-ITB Berlin elandelayo iya kuqhubeka ukususela ngoLwesithathu, umhla wesi-7 ukuya kowe-11 kweyoKwindla ngowama-2018.
Malunga ne-ITB Berlin kunye neNgqungquthela ye-ITB eBerlin
ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at www.itb-convention.com. Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.
